Being someone who is interested in Graphic Design, Vignelli’s Canon was an eye-opener and a great source for those who have a penchant for Graphic Design (Like myself) to read. Vignelli starts off by laying down three key aspects of design, those being Semantic, Syntactic, and Pragmatic. Like our previous unit of visual storytelling, the meaning (or “Semantic”) part of a project is probably the most important as Vignelli states that finding the “root” and the understanding of the product will ultimately put forth the best result. Another aspect the Vignelli touches upon, is the “details” or in other words the Syntactics of design. No matter how big or little the details that are in the design are, Vignelli stresses the importance of how consistency with these details can thread the whole design together. This point really got to me, because I know sometimes I take even the smallest of details for granted and the fact of the matter is when it comes to design you need to pay attention to everything. The final key aspect of design is Pragmatics. The design needs to be able to be clear and to show a message to others. If the design is too complex or too abstract it can often confuse people and the overall meaning or Semantic part of it will not be conveyed.
Other abstract ideas also contribute to the success of designing images. Vignelli points to many components such as discipline (having a clean look), the power (no, not that cheesy song by the group SNAP!) but the visual strength and how much attention it can pull. One other important components I saw mentioned was timelessness. Many of the world’s iconic logos or symbols for things like companies, TV shows, or magazines have a sense of timelessness to them. You don’t even have to be familiar with the company, show, etc. to recognize the logo. But, Vignelli said that to capture the essence of timelessness one should try to reflect values of its background.
The most helpful part to me was the tangible side of design. Vignelli was a pioneer in which he had no computer programs or nifty phone apps to create. It was kind of refreshing a reminder of yes you can create something iconic just with a pen and piece of paper. Also, while creativity and originality are what drives the making of a design, the technical aspect is as equally important. The design can be affected just by the scale of things, the size and type of font you use, color, texture, and even something as simple as the placement can affect the overall outcome of the final designed product.
I’ll admit I was not sure if I would gain any information out the text. But to my surprise, I did, I definitely learned to appreciate the technical aspect more (especially during his time). For those who have a love for graphic design, I would recommend to take a look at this, it has some valuable points that can be utilized in the future of graphic design.